What term describes individuals who fully embrace the dominant culture while rejecting their own?

The term that describes individuals who fully embrace the dominant culture while rejecting their own is assimilation. This concept refers to a process where minority groups adopt the customs, values, and identities of a dominant culture, often to the extent that they may lose their original cultural identity. In assimilation, individuals strive to fit into the mainstream culture, potentially at the cost of their heritage and traditions.

The nature of assimilation can lead to significant personal and social transformations as individuals navigate their identity between their upbringing and the expectations of the dominant culture. This reflects a desire for acceptance and can affect various aspects of life, including social interactions, language use, and cultural practices. Understanding assimilation is crucial in multicultural counseling, as practitioners must recognize the complexities of cultural identity and the challenges faced by clients who may feel torn between two cultures.